Perception and Reality - The Brand Called You...!!! Perception is a form of reality. Big companies understand the importance of brands. Today, in the Age of the AI, you have to be your own brand.But the challenge is the constant pressure of having to generate revenue for yourself and the struggle to build your brand.To be in business today, our most important job is to be head marketer for the brand called You.The answer: personal branding.Become your own brand manager.Forget your job title. Ask yourself: What do I do that adds remarkable, measurable, distinguished, distinctive value? Forget your job description. Ask yourself: What do I do that I am most proud of?So it's a cliché: don't sell the steak, sell the sizzle. Instead of making yourself a slave to the concept of a career ladder, reinvent yourself on a semi - regular basis. Many people wouldn’t be confident about answering these questions positively. Yet perception is a form of reality – and therefore other people’s...
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